Wednesday, April 29, 2020

What is Profound Therapies: Who is my Audience and What do You want to see?



What is Profound Therapies and Tom Maxson, LMBT? What are your movement and stress management needs? Since I started this page and channel way back in October of 2011, before Facebook and Youtube really took shape as the dominant online ecosystems that they are today, I’ve been collecting an extremely diverse set of followers from all directions, quite the unique audience- some are professional colleagues, some are clients who were interested in specific modalities or techniques that I practice, some are fellow educators or students… SO, now I’m at an interesting point in my career where I have studied all kinds of things in the massage therapy field, as well as many more manual therapy adjacent, health nutty topics AND I’m not sure at all now who my audience even is and what you want to hear from me. I’ve been studying up on social media and brand management, during this quarantine downtime, and I’ve come up with a list of potential topics that I’ve talked about in the past online, or teach about in the classroom, or am exceptionally nerdy about. I’m trying to quote “Establish yourself as a Subject Matter Expert” in whatever “Message” I’m putting out into the interwebs, which means to me that it’s best if I stick to subjects that are within my legal scope of practice as a licensed professional massage therapist, or topics I have specific advanced training in and have some sort of certificate or certification. Please Bear with me as I go through the list, this is going a little bit in the weeds and is possibly self indulgent, but I need YOUR help to help decide where the channel goes next. What do you want to hear from me. How can MY expertise help YOU live a happier, healthier, lower pain, lower stress, higher performance life?
Here's the list of 17 topics I have so far:
Myofascial Release Explained Myoskeletal Alignment Explained Posture and Pain Specialist 3 Dimensional Flexibility, Beyond Linear Stretching How the Feet connect to the Body Sleep Stress Management Training your Body from your Brain down Squats (Natural Movement) Barefoot Life: Minimal Running, Unshod Performance Water and Hydration/Fluid movement in the body Foot Reading with Reflexology principles Therapeutic Massage doesn’t have to be Deep Foot Reflexology and Anxiety Relief Research Foot Reflexology as a tool to identify Stress Creative Movement: Dancers from the Feet to the Brain Growth is Better than Gains Mind Body Connection (mental health, relaxation)

Thank you so much for helping me out on this journey of learning together, how to move, function, perform, and recover in the best possible way!

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